VA Health Care Upstate New York - Canandaigua VA Medical Center
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Canandaigua VA Medical Center


VA Health Care Upstate New York

VA Health Care Upstate New York new logo versus old logo

New Logo and Old Logo

Monday, January 24, 2011

VA Healthcare Network Upstate New York has a new logo and tag line.  The old logo (circular with a map of New York State inside) and tag line (Leading Health Care in the 21st Century) served us well for over 14 years; however the design, colors and font had become dated.

We have shortened our name, have a new logo and tag line thanks to the input we received from Veterans.  It was designed to appeal to Veterans of all ages and with colors that reflect health and well being.  Our tag line Team Up With Us conveys our team approach to health care, reflects Veteran camaraderie and encourages new Veterans to enroll in VA health care.

Our new brand which includes the tag line Team Up With Us compliments and incorporates:

  • VA's vision for providing patient centered care
  • VA's health care transformation to a patient aligned care team model 
  • Encourages new Veterans to enroll in VA health care using our toll free number 1-888-823-9656

You will see our new branding on Veterans Wellness (our patient health and wellness magazine) the volunteer newsletter, patient education material, letterhead and more.


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